Real life. Normal language.
For ordinaryblokes.
Normal language. No guru voice.
Practical books and tools for the stuff ordinary blokes deal with — work, pressure, overthinking, confidence, family life and everything in between.
Real tools.Better days.
No need to buy anything to start
Take what helps.
No need to arrive with a five-year plan. Most of us are still trying to remember why we walked into the kitchen. Start with whatever would help today.
Head doing overtime?
Overthinking, feeling overloaded, going quiet or trying to find the right words.
Explore the guidesTry something smallGive yourself a bit of room.
Small practical tools for a busy head, a full plate or the message you probably should not send yet.
Open Useful StuffAsk the questionThe question you actually asked.
Straightforward explanations for the questions that keep coming back.
Browse the answersThe bloke behind the books
Hi, I’m Craig.
I’m a dad, partner, dog owner and full-time worker — and I spend my working life supporting men with their wellbeing. I know how quickly ordinary life can become a lot.
These books turn useful psychology into something practical, straightforward and written like a mate talking to you. Preferably one who gets to the point before your brew goes cold.
A bit more about meWhen you want to go further
A bit more structure.
The current workbook and digital toolkits cover pressure, overthinking, reactions and the conversations that do not go as planned.
Something to work through at your own pace. No perfect morning routine required. The dog can still interrupt.
Explore the current range →