AVERAGEMANWORKBOOKS
COMING SOON
Signature cap
The mug. The name. Nothing else.
Low-profile navy cap with the mug mark and MAN picked out in orange. Embroidered, understated and designed to be worn rather than advertised at people.
The Average Man shop
Good tools.
No magic wands.
Workbooks and digital toolkits for ordinary life. Something useful to get your teeth into, without signing up to become a completely different bloke by Tuesday.
Available now · Paperback
When everything gets too much.
A practical workbook for men who get wound up, shut down, overthink or feel pressure.
£11.99+ £3.95 UK P&P direct
Direct orders only open against physical copies that are actually in hand and ready to send.
Available now · Digital
One thing at a time.
Pick the thing that sounds most like today: getting wound up, a head that will not stop, too much to do, shutting down, finding your words or repairing things after a row. Each toolkit has focused exercises, a worked example and three ways to use it.
- Type into itFillable PDF for a compatible PDF app.
- Scribble on itPrintable PDF. Pen, paper, your handwriting.
- Keep it handyA 60-second phone check for the moment itself.
£7.99each · instant digital access
When more than one sounds familiar
Life rarely sticks
to one subject.
The bundles bring related toolkits together. They contain the same complete files as the individual toolkits, so there is no bonus mystery PDF you have to buy twice.
Toolkit bundle
The Pressure Bundle
My Head Won’t Stop + There’s Just Too Much + I’ve Shut Down.
£17.993 complete toolkits · 9 files
See what is includedToolkit bundleThe Rows & Reactions Bundle
The Wound Up Toolkit + What I Actually Meant + After the Row.
£17.993 complete toolkits · 9 files
See what is includedToolkit bundleThe Complete Toolkit Collection
The full six-toolkit Average Man digital range.
£31.996 complete toolkits · 18 files
See what is includedAverage Man Everyday · Coming soon
Wear the bit that means something.
Hoodies, T-shirts, caps and mugs. A quiet mark, a line that means something, and nothing that needs explaining to everyone in the queue for a coffee.
Concept mockups. These visuals show the design direction, not finished sample photographs. Nothing in this range is available to buy yet.
AVERAGEMANWORKBOOKS
SMALLSTEPSCOUNT.
DESIGN PREVIEW AI-assisted product mockup. Final fabric, fit, print size and colours will be confirmed with physical samples.
COMING SOON
Statement hoodie / tee
Choose the words that fit.
The front stays deliberately quiet. Pick one of the Average Man lines below and the back preview changes straight away.
6 APPROVED LINESNO CUSTOM TEXTFRONT + BACK
PriceSet after sample approval
AVERAGEMANWORKBOOKS
COMING SOON
Average Man mug
A proper brew deserves a proper mug.
Logo on one side, an approved Average Man line on the other. For a proper brew, a five-minute pause and remembering where you left the biscuit. Final samples still need to pass the wash test.
The rule
“If we wouldn’t wear it ourselves, we won’t sell it.”
That is why there is no buy button yet.