COMING SOON
Signature cap
The mug. The name. Nothing else.
Low-profile navy cap with the mug mark and MAN picked out in orange. Embroidered, understated and designed to be worn rather than advertised at people.
Average Man shop
Useful stuff.Made to live in.
The book comes first. The first Average Man caps, hoodies, tees and mugs are being tested properly before anybody can buy them.
Available from 25 September 2026
When everything gets too much.
A practical workbook for men who get wound up, shut down, overthink or feel pressure.
£11.99+ £3.95 UK P&P direct
Direct orders only open against physical copies that are actually in hand and ready to send.
Average Man Everyday · Preview
Wear the bit that means something.
One quiet mark on the front. Your choice of an approved Average Man line on the back. No custom typing, no random slogans and no pretending the samples have passed before they have.
AVERAGEMANWORKBOOKS
SMALLSTEPSCOUNT.
DESIGN PREVIEW Final garment photographs replace these previews only after the physical samples pass.
COMING SOON
Statement hoodie / tee
Choose the words that fit.
The front stays deliberately quiet. Pick one of the Average Man lines below and the back preview changes straight away.
6 APPROVED LINESNO CUSTOM TEXTFRONT + BACK
PriceSet after sample approval
COMING SOON
Average Man mug
A proper brew deserves a proper mug.
The mug is the one product we may make ourselves. Logo on one side, an approved Average Man line on the other, once the home sublimation setup has passed its own wash test.
The rule
“If we wouldn’t wear it ourselves, we won’t sell it.”
That is why there is no buy button yet.